A+ Content that
closes the sale.
A+ Content sits at the point where a shopper is deciding. Most brands use it as a brand-story slideshow. Used properly it's where you handle sizing, compatibility, comparisons and the specific doubts that stop people ordering.
- Module layout planned around objections in order
- Comparison charts that position your range honestly
- Copy written for scanning, not reading
- Mobile rendering checked module by module
- Brand Story module built and applied across the catalogue
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Objection-led
- Mobile-checked
- Comparison charts
- Brand Story module
No obligation to work together afterwards.
Everything included in
a+ content & ebc design.
Module strategy
A deliberate sequence — problem, proof, detail, comparison, reassurance — rather than whichever modules looked good in the picker.
Custom design
Graphics built to your brand, sized correctly for each module, and legible at the size Amazon actually renders them.
Conversion copy
Short, scannable copy that answers real questions. Nobody reads paragraphs on a phone in a checkout mindset.
Comparison charts
Cross-sell modules that guide shoppers to the right variant in your range — and keep them from clicking away to compare elsewhere.
Brand Story module
The carousel that appears above A+ on every ASIN, driving catalogue discovery and Brand Store traffic. Free real estate most sellers leave empty.
Mobile QA
Every module checked on mobile before publication, where the majority of your traffic will see it — and where text-heavy designs fall apart.
How this actually
gets delivered.
Objection mapping
Reviews, questions and returns are mined to establish what actually stops people buying this product.
Module planning
A wireframe of the module sequence, mapped to the objections it needs to resolve in the order shoppers raise them.
Copy & design
Copy is written first, then designed around — not the other way round, which is how you end up with beautiful modules that say nothing.
Review & revise
You review a full mock-up and we iterate before anything is submitted for Amazon approval.
Publish & verify
Content is submitted, approved and then checked live on desktop and mobile across the applied ASINs.
Often paired
with this.
A+ Content & EBC Design,
questions answered.
A+ Content that's just a brand slideshow?
Let's rebuild it around what's actually stopping people from ordering.
Usually replies within one working day.