Drive external traffic
that's actually worth buying.
Google is where demand starts for a lot of categories. Run well it feeds both your own store and your Amazon listings — and Amazon rewards external traffic that converts. Run badly it's the fastest way to spend money on nothing.
- Search, Shopping and Performance Max managed together
- Product feed built and maintained properly
- Attribution set up before spend scales
- External traffic to Amazon tracked with Attribution tags
- Reporting on blended return, not platform-reported ROAS
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Search & Shopping
- Performance Max
- Feed management
- Amazon Attribution
No obligation to work together afterwards.
Everything included in
google ads management.
Search campaigns
Intent-led keyword campaigns with tight ad groups, negative lists and copy matched to the query — not one campaign catching everything.
Shopping & feed
Merchant Center feed built and maintained — titles, product types, attributes and imagery, which drive Shopping performance more than bids do.
Performance Max
PMax run with asset groups, audience signals and exclusions configured deliberately, rather than handing Google a budget and hoping.
Amazon Attribution
External traffic to your listings tagged and measured, so you can see what Google spend actually produces on Amazon.
Conversion tracking
Tracking and enhanced conversions configured correctly before scaling — optimising against broken data is worse than not optimising.
Blended reporting
Reporting on what the business actually earned, not the inflated ROAS each platform claims for itself.
How this actually
gets delivered.
Account & tracking audit
Existing campaigns, conversion tracking and feed health are reviewed — tracking problems get fixed before anything else.
Feed & structure
The product feed is rebuilt where needed and campaigns are structured by intent and margin rather than by convenience.
Launch controlled
Campaigns launch with tight targeting and controlled budgets, expanding only as data justifies it.
Optimise
Search terms, negatives, bids, audiences and creative iterate on a regular cycle.
Scale & report
Spend increases where blended return holds, with clear reporting on what's driving it.
Google Ads Management,
questions answered.
Want external traffic that pays for itself?
Let's look at whether Google can profitably feed your Amazon growth.
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